How to make your profile stand out in LinkedIn

You may not be aware of it but the truth is that it is the LinkedIn profile, which is making it all the more difficult for you to land on a high paid job. Of course, I am not saying that your LinkedIn profile is making your online presence look bad or misrepresenting you to the prospective employers. This is definitely not the case what I am trying to suggest is that you need to spruce up the look and feel of your LinkedIn profile otherwise potential employers may not be able to differentiate you from the rest of the 150 million users thriving currently on this B2B networking site. So, if you are clueless where to start, this post is for you:

Have an Awesome Headline:

You may feel proud to be the head of the Sales team but there are some hundreds of people who are claiming the same thing. So, this is definitely not anything cool and creative. Most LinkedIn users are in the habit of using Company name and job title as their USP but this is really boring unto death. So, in order to make your profile stand out, you need to work hard to have a really interesting and catchy headline. You can try something weird as well; just make sure that you are not going overboard with it.

Ordinary Titles:

You can be a great physician but the problem is that there are so many people working on the same profession that it will be really tough for you to make your LinkedIn profile stand out among the crowd. So, you have to play around the concept of title a bit. Rather than using general title like – “Conversion Optimizer”, you should be using something cool like “Conversion Killer” [does not sound that great right? Yeah I know. Then come up with something cool]. If you are finding it tough to come up with a super cool title, you can take the suggestions of your friends and colleagues and believe me something cool is going to happen.

What About SEO:

You simply cannot believe that your prospective employer will be searching the LinkedIn data base with your name. What most employers do is make a search with a phrase or a keyword and then go through the profiles that come up and then send them mail. Fairly simple process. So, it is quite obvious that your profile needs to attain visibility in those key phrases otherwise prospective employers will never be able to locate an eligible candidate like you. The rule of thumb is you need to spread the keywords throughout the profile page evenly. Hopefully, with it your profile will appear in search engines result page and LinkedIn profile search page.

Be Active:

One of the easiest ways to gain attention of your prospective employers is by being active on LinkedIn. However, your job does not end with posting some URLs or commenting in the links of others. Do not talk and act like a robot; rather you need to have a human voice. Make sure your prospective employers can form an idea about you from your updates in LinkedIn profile. And try to gather as many recommendations from your colleagues and clients as possible as this will go a long way to establish your brand image.

 

About the Author: Michael Evans is a familiar name in the blogosphere and he works for WebArts, which offers Cyprus SEO services.

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Ways To Improve Conversions For E-Commerce Websites

The main goal of every website is to increase sales, increase revenue and in other words, increase the 'conversions'. However, like in the real world, the consumer will evaluate the product before purchase, on the web; there are various factors that influence the buying behavior. This could be factors like page download, check-out cart usability, navigational flexibility of the site and various other factors.

In this post, we shall look at the best ways to increase conversions by making the right choices.

Technical:

1. Check How Your Website Is Working

This is the first step. Research shows that a lot of prospective buyers are lost because the page loads slowly or the website isn't properly supported on their browser. These are something's that absolutely need to be tested. Test from different servers and check for compatibility; most importantly, resolve the issues.

2. Make Transaction Processes Simple

The registering, picking up things in the shopping cart, entering details and making final payment steps should be really simple and easy. The easier it is for one to buy, the more are the chances for them to make the purchase; consequently increasing conversions on your e-commerce site.

3. Make It Easy To Navigate

It's good to evaluate and find out whether your site is clear cut or whether it is a maze! Navigation is important because the client should know how to find his way through your site. Only then will he pick up the things he wants to buy!

Content:

1. Your Copy Should Persuade

Writing a persuasive copy is an art. You should get a good copy writer or content writer to write your marketing copy is a sleek and persuasive way. The copy goes a long way in influencing the buyer and the conversion.

2. Break Your Content In To Points

Bullets and points always work because they are easier to read and easier to comprehend.

It's always nicer to see product benefits in points and enjoy the long list than to skim through paragraphs wondering whether t actually is worth it - and that's exactly how the prospective buyer thinks.

3. Take A Second Opinion

You could ask another experienced writer to review your work or you could also get editors to reread. It's always great to go thorough content a second time. Many a times, you will notice, that you might need to delete all of your initial work and come straight to the point. There's absolutely no harm in that.

Additionally, you always have loyal customers. No harm asking them for an honest feedback that will work for your business!

Client Servicing:

At the end of the day, your client is to be worshipped. So make way for the client on your website and see how it influences sales!

1. Include Your Contact Information And Be Available On Them

Addresses, phone numbers, contact information etc - provide these on your website. The best way to be connected to your clients and prospective clients, and to build long lasting buyer - provider relationship, is to be available.

2. Feature The Testimonials

Your loyal customers need a pat on the back. Of course, this is something like advertising, and what do your consumers get in return? But honestly, people like to be given importance. So, get your best audience onto your site and feature them as your 'privileged customers'. Besides, prospective buyers also like to see testimonials and hear what people have to say.

3. Make Offers!!

Go out there and do that publicity stunt. What's the harm if it gets you buyers? Put out opt-in subscriptions and give them 'bonanza' offers for showing interest. Everyone likes an extra discount and likes to feel they are the 'special' buyer - so go ahead; every now and again, with some amount of strategy in place, you can afford to have those 'offers' out for people to buy. The little discount can get you a lot many more profits!

About the Author: Divya loves blogging about e-commerce and Website Development. She is a regular and popular blogger.

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3 Ways to Please and Win the Trust of a Skeptic Client

After money, clients are the hardest things to come by, really. And it’s easy to lose a client, when they notice you are not the right person for them. And gaining a ruined reputation back is not an easy task. Many bloggers always find it sad how clients might become complex to handle, but you have to agree it’s not their fault. They worked hard for the money they are going to spend on you, and would ensure they see results in what they are spending their money on. And if you can’t make them see that result they want in you, then you should be ready to lose them for another contractor.

I’ve worked with various clients, from low paying gigs to high paying companies, and I’ve been able to learn a few things from my experience working with several clients. So, I’ll be sharing some ways I’ve learned to please my clients in this blog post, especially those ones that are very skeptical.

Show that you know what you are hired for

More than anything, clients want to know that you actually know what you are hired and paid to do. Any little mistake can cause a lot of trouble. It’s just like an egg, once it’s on the floor that’s the end!

In order to please your client you have to make him/her feel secure working with you. And that security can be gained by showing them, and not telling them, that you know what you are hired to do. After all, no one would go ahead to hire and pay someone who knows next to nothing about what they want them to do.

If you want to fix your car, for instance, and the guy that called himself a mechanic is asking you dumb questions like “how do you start your car” or “where do you locate the alternator”, won’t you take to your heels?

It’s that simple, really.

Be Truthful

Honesty is another great factor that can sustain the relationship between a contractor and a skeptical client. Already your client is skeptical about working with you, and then you are not being honest with her, you are only plunging yourself into a deeper hole.

If you don’t know about something, open up and be truthful with your client. It won’t hurt you, it will only go a long way to show how interested you are in seeing your client succeed, and they will love you for this.

And if eventually, because you opened up that you don’t know a particular job, you lost a deal with them, when they have another job they think you can handle, you’ll be the first person on their list.

Always Welcome Suggestions

Be open to suggestions and be flexible. Perhaps your client is a veteran at what he’s hiring you to do for him, but due to his tight schedule he has to hire you, when he gives you advices on how to do things, welcome it and try it out. Don’t just respond with an immediate “that won’t work”, if you strongly believe it cannot go that way, just try it out and see the outcomes. This will give your client the impression that you are open for suggestions and would be a lot easier to work with!

Conclusion

If you take the points in this blog post and apply it to your career, you will be able to impress that skeptical client and even impress potential ones too.

About the author: This guest post is written by John. John is a content developer for www.opendoorloan.co.uk

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