Wednesday, June 01, 2011
Harish Bhatt
Guest Blogging is no doubt one of the best ways to build a successful blog and grow your online business but a lot of people are still confused as to whether to start guest blogging or not. It doesn’t matter whether you’re an individual blogger or a large corporation looking to take your business to the next level, guest blogging can help you. Today we are sharing some points about “How guest blogging can help you” or “Benefits of Guest Blogging”.
Get Quality Traffic:
The number one advantage of guest blogging and why a lot of people are investing their time in it is the quality traffic it sends. Guest blogging increases the exposure of your blog. And what comes with more exposure? Visitors. The most obvious benefit of all is that guest blogging is a way of generating extra traffic to your blog. Sure, it’s not transform your visitor statistics overnight, but it can bring in a significant amount of traffic.Free exposure:
Another great advantage of guest blogging for others is that it increases your exposure while at the same time helping you build your brand. It takes time to sit down, brainstorm for a good topic, and write a high quality article. But that’s all it takes. And not even that much time. What’s one extra post to write every couple of weeks? When it comes to free ways to promote your website. Aside from the direct benefit of increased traffic for a few days, you are also exposing your blog (and your name) to a new audience — and helping to brand your blog and yourself in the process. Sure, most of the readers of the other blog won’t follow the link to your blog … but they might notice the name of your blog, and your name. And the next time you write a guest post for another blog they read, they might notice your name and the name of your blog then too. After a little while, they’ll start to take notice. “Hey, this guy is everywhere!” They’ll also start to remember your blog’s name — that’s the nature of branding. And soon, they’ll decide that they just have to find out what this new blog is all about. Constant exposure is a good thing.
Improves your reputation:
Guest Blogging on other blogs bigger is a great way to impact the lives of others and make them have a good memory of you for the rest of their lives. You might be wondering if it isn’t possible for you to influence people on your own blog but the truth is you will reach far more people by combining the audiences’ of other bloggers together compared to when you stand alone.SEO benefits:
These days most online marketing strategies are evaluated based on what they can do for your search engine rankings. With Google’s continuing crackdown on paid links guest blogging is an excellent way of generating relevant one-way links, including in many cases deep links to your blog. These links are relevant, keyword-rich, incorporated within the main content, and in many cases located at the top of the post. When it comes to quality these links tick all the boxes.Improved social media visibility:
You might not care about getting traffic or subscribers. Maybe all you care about is having a strong twitter follower or facebook fan base.Guest blogging is a really great and effective way to build your social media presence online.
Success with social sites such as Digg or Mixx is largely determined by your ability to either (1) become a power user, or (2) know and develop a relationship with a power user. Many of the top bloggers in your niche will be power users and writing a post for them is a fantastic way to bring your blog to their attention. If you approach them proposing to write a guest post you can be sure that they’ll check out your blog in-depth to assess the quality of your articles (assuming that they have an interest in featuring guest posts), and the next time they’re submitting links to a social news site they may just think of checking out your blog for any suitable submissions.
New audience:
This is related to the above points, but I wanted to emphasize it: if you already have a readership, even a small one, it’s likely you’ve tapped into a portion of your potential audience. But imagine that there’s a much larger pool of potential readers out there, people who haven’t even heard of you yet, and they are contained in different pockets all over the Internet. Your job is to find these pockets, expose your writing and your brand name to them, and hope to attract them. The more of these pockets you can find, the better. So by guest blogging on different types of blogs, each containing different pockets of potential readers, you are find more and more of that larger pool of potential audience all the time.So these are some points which we have discussed. If you want to share something, share here so that we all can get benefit from you points…. :)
