Furthermore, even without activating GPRS, Airtel mobile customers can sign up for Twitter or subscribe to SMS updates of specific users (via short code 53000) on their mobile phones for free during the offer period.
N Rajaram, chief marketing officer, consumer business, Bharti Airtel, says, "Today's discerning Indian customer is increasingly relying on the mobile device to access everything from e-mails and music sites, to social networks. In conjunction with this trend, we have introduced 90 days of free access to Twitter for mobile users in India on Airtel."
Rajaram further adds that this initiative will introduce new users to an exciting world of possibilities that mobile internet enables, thus providing an impetus to the data services market. He states, "Airtel has always been committed to deliver experiences that are innovative and relevant for customers. This launch reinforces our focus on this promise."