Does Twitter Really Help Your SEO?

Twitter is one of the Biggest of social networking and a valuable component of any social media marketing strategy. There are probably hundreds of blog posts out there telling site owners to get a Twitter account because they are “supposed” to. But what are the real benefits of incorporating Twitter into the online marketing mix? Can Twitter actually help your SEO or is it just another place to make noise and hope someone notices?

Here are 3 ways Twitter affects your SEO:

Social Signals

Tow major search engines Google and Bing have admitted that social media signals are being incorporated into the search algorithm as a ranking factor. After creating new posts on your blog or site, it only makes sense to tweet about it. You’ll be surprised to find how many users search Twitter for useful information or tips. Moreover, you can’t expect to receive millions of site visitors simply by posting a link to your site. Choose interesting text for better website promotion. A boring title won’t get you anywhere. Something like “10 Tips to Increase Twitter Followers” may generate more clicks.

This doesn’t really affect your search engine rankings, but it’s an effective Twitter website traffic strategy.

Using Twitter for Link Building

By having a large group of Twitter followers, more will see your new posts and announcements. Here’s how to do your Twitter SEO.

First off, for effective website promotion it’s imperative that you have a large group of followers. Follow people who share the same interests as you and those within your niche. Some 30% of the users you follow will follow back. Those who are convinced that you should be followed on Twitter are surely interested in your latest updates. Yes, Twitter is really a great PR and website promotion tool.

Furthermore, it’s highly likely that your followers will write about your new content in their blogs. This translates to link building. Plus, did you know that Google doesn’t index shortened URLs? Instead, they index the actual URLs. Thus, you get even more website promotion opportunities.

There’s this useful Twitter SEO tool/website called TweetMeme that lets you check the number of users that have posted tweets with a link to your site. TweetMeme can also tell which of your posts have been picked up and retweeted by the general public.
Important Things to Remember

This is another Twitter SEO tactic that’ll help increase your followers and improve your brand reputation. The major search engines all include Twitter account pages on their SERPs. Here are website promotion tips on how to get your profile on the front page of search engine results.

1. Consider a username that’s relevant to your niche or your business. Your username can affect your website promotion since its part of your page’s URL and title tag.

2. Choose a relevant account name. This will further boost your Twitter website traffic, since the account name is also part of the page title. The account name should be different from the username.

3. Promote your Twitter profile page by building links to it. To boost Twitter website traffic, paste a link to your account on your site’s footer or other prominent areas.

More importantly, Twitter provides benefits that are far different from the advantages of search engine optimization. So, before building your SEO campaign via this social network, make sure to achieve Twitter SEO benefits first.

Author Authority

Author authority is why it is important to take the time to actually build a Twitter profile and connect with real, human users. The search engines know that when they announce a new ranking signal, the spammers come out of the woodwork and try to manipulate it. If Google says reTweets are important, you can bet that black hat companies are creating hundreds of dummy accounts that exist solely to reTweet their content. Author authority aims to put a stop to that.

The search engines don’t just look at how many times your content is being Tweeted, but who is doing the Tweeting! How long has that person been active on Twitter? Who are their followers? What kind of content do they usually share? They want to make sure that spam profiles don’t artificially inflate the popularity of a piece of content. Having a dozen real profiles Tweet your blog post or article is worth much more than having 100 bots do the same.

Brand Awareness

If you think the only goal of SEO is to rank number one, you’re missing the bigger picture. Of course you want to rank well, but SEO is also designed to increase your overall online presence and brand awareness so your target audience can more easily find you. Twitter is a great way to increase your brand awareness. It allows you to connect with your customers in a new and personalized way. When someone Tweets about your brand/products, they are broadcasting your message to their social network as well, increasing your reach.

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