How to Do SEO for a Website

SEO or Search Engine Optimization is the practice of making your webiste attractive to search engines such as Google, Bing, Yahoo, etc.

Search engines regularly read and archive websites so that people can find them easily. For example, a person may be searching for ways to cook salmon. If your website is about salmon and optimized properly, your site should appear within the first page or two of every search engine.

What isn't SEO?

SEO is not about tricking search engines such as AltaVista, Ask or

Search Engine Optimization is about creating clean and detailed web pages that can be easily read by automated robots.

By following a basic set of rules and ensuring that you have the correct information in your source code along with keywords and other detailed information throughout a page, a search engine like Google will be able to easily read and catalog (or index) your page.

Checklist for Doing SEO For your Website:

Keyword Research Tools

There are sites and services where you can input keywords and see their search volume, among other data. The most reputable include:

  • Google Adwords Keyword Tool - free service
  • Keyword Discovery - paid service
  • Wordtracker - paid service with free trial
A Specific Overview of Search Engine Optimization

This is a comprehensive guide that explains How to SEO Your Website. This tutorial offers an overview of how to optimize your site's performance in search engine rankings. From how to set up your site to naming pages to creating conversation across the web, this page offers strategies, tips, and suggestions that will make your site a success.

Search Engine Optimization, more commonly known as SEO, is the process of making your website easier for search engines to understand. The goal of SEO is increased ranking for your website, which will result in more traffic. Engaging in search engine optimization requires a constantly evolving skill set. This guide contains basic practices that have remained relatively constant over time.

Many people who don't understand SEO or the goals of SEO consider it to be spam or manipulation. However if implemented within search engine guidelines, the practice is endorsed by Google and other search engines. Good SEO results in pages set up in a structured and orderly fashion. The pages will be filled with better information and more valuable content.

How Search Engines Works

Search engines have programs called spiders which visit web pages to determine what the content of your site is, and to find other links to scan at a later date.
  1. Spiders, or web crawlers, scan the content of web pages.
  2. They send the results of their scan back to the algorithm to be broken down and analyzed.
  3. If the spiders encounter a link to another page or website these links are stored.
  4. Eventually other spiders crawl the linked-to pages.
  5. Therefore, the more links from other websites and pages your website has, the more frequently your website is visited and crawled.

Leffler's tips include:
1. Have Great Content
2. Links are important
3. Use Tags

Data Analysis: What Search Engines Look At

Search engines look at a combination of over 200 factors to determine what pages should rank for which queries. These factors include:

1. Information on the web pages (known as on-page factors), such as:
  • Page content
  • Title heading
2. Off-site factors also come into play. These factors incorporate:
  • How reputable is the page linking to you
  • What words are being used to link to you
  • How long the link to you has existed
3. It's the combination of on-site and off-site factors that determine your search engine rankings.

Advantages of Good Site Architecture

Having good site architecture offers benefits beyond aesthetic considerations, including:

  1. Easy Expansion—Because your site is divided into manageable sections it is easy to add new sections and grow in the future.
  2. Easy Navigation—Intermediate and advanced users can manually manipulate the site's URL to change sections.
  3. Easy Maintenance—Because the website is divided up into manageable sections it is easier to maintain than a site with a flat structure.
  4. Well-Defined Hierarchy—Pages with more generalized information are at the top of the tree. As you navigate deeper into the site, pages present more specialized information.

Good site architecture requires:

  1. A good understanding of your website's subject matter.
  2. Knowledge of how users are likely to search for information.
Keyword Research

Keyword research is valuable because it's a way to learn how your users search for information. Keyword research can also give you a better understanding of the subject your website will be about. When doing keyword research there are a few basic ideas to understand:

1. Singular vs. Plural—Search engines and keyword research tools handle singular and plural terms differently.
* Apple will return different search results than Apples.
* Understand how your research tool displays and reports singular and plural terms.

2. Word Order and Prominence—The order of the words that are typed into a search box matters, as does the order of the words on a page.
* Macaroni and cheese has slightly different results than cheese and macaroni.
* Some keyword tools will always list words in alphabetical order, something you should be aware of when doing your research.

3. Head Keywords—Head keywords are usually short one or two word concepts that can have a wide range of meanings. They have a high volume of searches, but the variety of possible meanings makes it difficult to know what the user was actually searching for.
* An example of head keyword would be golf. Was the searcher looking for shoes, clubs or places to play golf?

4. Long Tail Keywords—These are multiple keywords (at least four or five words). These keywords are very specific and signal a clear intent on the users part.
* An example of tail keyword would be Mens black Nike golf shoes.

5. There is a wide range of keywords falling between the head and tail.

When doing keyword research it's important to:

1. Compile a list of all of your keywords.
2. Try to develop clusters around a particular topic or subject.
* These will become the high level directories in your website architecture.

Site URLs and Server Technology

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