Sprint was recently given a valuable lesson in social media by a group of college kids. Here’s how the story goes! Sprint, the cellular giant, recently gave a marketing class about 10 Smartphone’s with unlimited wireless access. And, in return, Sprint wanted free marketing tips for their 4G network from the students who were able to show them in a very hands-on way, the benefits ofsocial media.
This is a great way to learning more, as most companies prefer to do their market research through surveys. But Sprint on the other hand, have taken it a step further by interacting with the very people who will actually be using their products.